The teaser marketing campaign that began with a stylized sculpture final November culminates on this, the Lancia Pu+Ra HPE idea. This represents the lengthy awaited — and maybe overdue — reboot of a storied model’s design and tech imaginative and prescient for the following ten years. As such, designers packed a lot of the previous and the long run that it’s higher to see the Pu+Ra as a mix of components and philosophies coming to future Lancias as a substitute of as a 1:1 template for the way Lancias will look. There’s additionally the matter of Lancia’s sole market being Italy and tempered growth from there going down over a number of years. Which means quite a lot of what’s right here speaks loudest to the only market, which additionally occurs to be the house market.
The HPE seems again to the 1970 Beta HPE capturing brake, when HPE stood for Excessive Efficiency Property. After Pu+Ra which imply Pure + Radical, these letters now stand for Excessive Efficiency Electrical and a few spectacular tech targets. Lancia desires a spread of greater than 435 miles on the WLTP cycle, battery effectivity of lower than 10-kWh per 62 miles, and battery recharging instances from 10% to 80% in ten minutes.
The massive design strokes are easy geometric shapes, the sunshine signature grille that doubles as a battery degree readout, hole spherical taillights a la the Stratos, the brand new Lancia logotype, and the brand new Lancia badge.
Inside, Lancia plans to create a “home feeling,” much like the ‘living room space’ characterization that always comes up in relation to autonomous vehicles. Lancia’s known as the tech element of this idea S.A.L.A., initials for Sound, Air, Mild, and Augmentation that occur to spell the Italian phrase for front room, sala. No swiveling seats right here, although. Inside designers labored with Italian furnishings maker Cassina on materials and textures, leading to a pair of deep bucket armchairs in wool fabric that look procured from a villa in Through Reggio. They’re separated by an armrest that ends in a freestanding desk. Elsewhere across the cockpit may be discovered sustainable wool, velvet, wooden marquetry, door panels fabricated from marble mud, and nubuck leather-based produced with out chrome tanning.
S.A.L.A. is a digital interface that “centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice.” Two extra futuristic add-ons are “Stellantis’ Chamemleon technology” and TAPE, which stands for Tailor-made Predictive Experiences, that alter the cabin atmosphere into three modes: Immersive, Wellbeing, and Leisure. For that latter mode, the semicircular instrument panel can flip as much as current a display screen displaying content material from in-cabin projectors.
The primary product to bear this fruit would be the new Ypsilon city crossover hitting the market subsequent yr, bearing the primary incarnation of S.A.L.A. and TAPE. Don’t be stunned to see this bluish inexperienced color, a callback to the Lancia Flaminia Azzurro Vincennes, on the palette. The Ypsilon will are available in hybrid and electrical variations, the hybrid on sale till 2028. That yr, the brand new electrical Delta arrives, and Lancia will solely promote battery-electric automobiles. In between the arrivals of these two, we’ll see the posh Lancia Gamma flagship.
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