Elon Musk Says X Reaches ‘New High’ With 540 Million Month-to-month Customers

Elon Musk introduced on Friday that month-to-month customers of social media web site X, previously often known as Twitter, had achieved a “new high,” and he launched a graph displaying the latest determine of over 540 million.

Musk’s put up on X concerning the person counts comes because the agency undergoes organizational modifications and seeks to extend promoting income, which has been declining in latest months.

It’s also the most recent in a series of feedback from X executives claiming nice utilization traction, following the July 5 debut of Meta Platforms’ direct competitor platform, Threads.

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Based on a press release made earlier than Musk’s takeover of the corporate in October, Twitter had 229 million month-to-month lively customers in Might 2022. In November, Musk introduced that X has 259.4 million day by day lively customers.

Musk has made quite a lot of product and organizational modifications since taking cost. The corporate launched the verified blue tick as a premium service and commenced sharing a portion of advert gross sales with choose platform content material creators.

Musk appointed former NBCUniversal promoting head Linda Yaccarino as CEO of X in Might, indicating that advert gross sales could be prioritized even because the platform pushed to lift subscription income.

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Musk acknowledged earlier this month that X’s money stream was unfavourable on account of an almost 50% decline in promoting income and a hefty debt load, however he didn’t elaborate.

In the meantime, Musk’s determination to revamp Twitter as X could also be legally sophisticated: corporations akin to Meta and Microsoft already maintain mental property rights to the identical letter.

X is so extensively used and talked about in logos that it’s ripe for authorized challenges – and the agency previously often known as Twitter might face its personal troubles sooner or later defending its X model.

“There’s a 100 percent chance that Twitter will be sued over this,” stated trademark legal professional Josh Gerben, who famous that just about 900 current U.S. trademark registrations already cowl the letter X in a wide range of companies.

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Homeowners of logos, which defend issues like model names, logos, and slogans that determine the supply of products, can file infringement claims if different branding causes buyer confusion. The treatments range from financial damages to the prohibition of use.